A luxury subscription box that partners with the finest companies globally to bring members a thrilling experience with each curated edition.
Role: Brand Strategist and Design Director – I played a pivotal role in leading the brand's strategic development and branding efforts, creating a cohesive and memorable brand experience.
Key Responsibilities: Market and Competitive Analysis, Brand Strategy Formulation, Brand Book Development, Website and Packaging Design, On-set Photography Direction, Client Relations
![](https://cdn.myportfolio.com/ab4915ae-9b3b-4a0c-87a1-9179a497709e/3526a0d4-0b63-4bd4-aa85-a80781664cc0_rw_3840.png?h=aac9b4bb4bf2c5845c8193712045e527)
Brand Book
![](https://cdn.myportfolio.com/ab4915ae-9b3b-4a0c-87a1-9179a497709e/6d1744ed-d4da-4196-aba8-b45deff8e047_rw_3840.png?h=ed0035ff9333333ae635b53d58ff9e5a)
On-set Photography
![](https://cdn.myportfolio.com/ab4915ae-9b3b-4a0c-87a1-9179a497709e/36169f36-dbd6-40d2-b279-9ec6030db1f8_rw_3840.png?h=6a4e64dd474852ff60c15149b174d78a)
Website Design
![](https://cdn.myportfolio.com/ab4915ae-9b3b-4a0c-87a1-9179a497709e/7cad1dee-fb78-4909-847a-933c7961a787_rw_3840.png?h=cd02c167cb2584eacf19a7e09d95d52d)
![](https://cdn.myportfolio.com/ab4915ae-9b3b-4a0c-87a1-9179a497709e/f7e88664-9c11-4207-9891-a94d9d25de15_rw_3840.png?h=32a28625e26131a4649edd538b04aa65)
![](https://cdn.myportfolio.com/ab4915ae-9b3b-4a0c-87a1-9179a497709e/bd6cc4ee-b236-4c68-ae06-b000fd1ebce1_rw_3840.png?h=996572ff1a3c948e6d166c2a8cf82e32)
![](https://cdn.myportfolio.com/ab4915ae-9b3b-4a0c-87a1-9179a497709e/eb723926-e995-44e3-a73c-9e744ef6e68a_rw_3840.png?h=0116e7b717587783b9e3cf60a9110e11)
Packaging Design
![](https://cdn.myportfolio.com/ab4915ae-9b3b-4a0c-87a1-9179a497709e/9ab9281a-7de7-49ee-89b9-16e994a1a342_rw_3840.png?h=8710073d14605ddc522c426f6fa03293)
Collateral Design
![](https://cdn.myportfolio.com/ab4915ae-9b3b-4a0c-87a1-9179a497709e/ade24892-48fd-48fc-95de-d6a40e5805c8_rw_3840.png?h=5477e34caea800f2ed978304fd98cbdf)